Qiu titanium Technology in August mobile phone camera module sales fell 9.6% year on year, reducing the advantages and disadvantages of the strategy

Qiu titanium Technology in August mobile phone camera module sales fell 9.6% year on year, reducing the advantages and disadvantages of the strategy

With the help of Apple, Huawei and other manufacturers, the mobile phone optical industry ushered in a small shipment peak, but the sales of related products of Qiu Titanium Technology (01478.HK) did not see a significant increase.

According to the announcement data released by Qiu Titanium Technology, the sales volume of mobile phone camera modules in August was 31.341 million, an increase of 1.1% from the previous month, and a decrease of 9.6% year-on-year.

Another optical manufacturer, Sainty Marine, shipped 52.963 million mobile phone camera modules in August, an increase of 36.8%.

Qiu titanium Technology explained in the announcement that the main reason for the year-on-year decrease is that the mobile phone camera module business focuses on high-end products, reducing the contracting and shipping of low-end products.

"In order to compete for high-end market orders, Qiuti Technology now has a lot of product quotations under pressure and is more aggressive." Qiu titanium technology friends, a first-line optical manufacturer sales staff so evaluation.

It is worth noting that Chaodian think tank learned from the industrial chain that Qiu titanium technology participated in the recent hot Huawei Mate 60 series. A core executive of the company said, "There is some progress, in line with the company's strategy to improve the quality of revenue."

Yang Sheng, a professional securities analyst who tracks Qiu Titanium technology all year round, believes that in the face of the weak mobile phone terminal environment and performance decline, it is necessary for the company to make corresponding product structure adjustment. According to the strategic guidance, there is a high probability that Qiuti Technology will continue to decline in operating income in the future, but the net profit index has improved.

Qiu Titanium Technology this year's interim report shows that the reporting period revenue of 5.477 billion yuan, down 22.8%; Net profit of 21.692 million yuan, down 86.9%.

A number of mobile phone camera module manufacturers to the tide think tank feedback, since August this year, the downstream ODM and terminal demand has been boosted, the market is more positive, and the price system has been optimized compared with before.

It can be predicted that in the final sprint stage of Q4, the battle of the mobile phone camera module is still fierce.

Reprinted in: Sohu 

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